I'm not sure how many real estate marketing people are subscribers to the Inman News site, but, after spending many hours on their site, I've decided to give them a plug. Inman is a clearinghouse of articles and information related to real estate marketing and technology. Earlier this year, they ran a series of articles on the embrace of various "social media" techniques -- blogs and online social networking sites -- and how these communications methods are being used professionally by real estate agents or marketers. Although there have been no empirical studies done, one well-recognized positive consequence of an agent or development writing their own blog is the increased exposure the entries give to search engines. In other words, the more you blog, the higher your page rank on Google or Yahoo searches. The entire series of articles is here, but you'll need to be a paid subscriber to read them...
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