Oh Condo, You're So Fine; You're So Fine You Blow My Mind...

A friend sent me this article, which appeared in the New York Times this past weekend...The article talks about the efforts in many new real estate projects to tie the identity of a project directly to a "theme song." As someone that has creative directed a number of web and video projects that were soundtracked, I can attest that choosing music is one of the thorniest and most scrutinized aspects of rounding out the identity for a new development. At any rate, I thought the attached was thoughtful and might be of interest...