Falling into the "from the vaults" category, I happened upon an interesting blog entry written by Alex Kirtland, an information architect who writes about web-related design issues.
One of the issues we find ourselves increasingly concerned with is moving beyond thinking of ourselves simply as website designers and broadening our scope of expertise to create "complete" online presences for our clients. For instance, our clients usually want to market or advertise on the web and, as a result, we've created online newsletters, email blasts, designed online ads and, generally, tried to develop the expertise necessary to counsel them about the best use of their marketing dollars.
In the following blog article, Alex addressed the issue of the design of online ads. Always a challenge for designers, we must constantly balance the level of intrusion which any online ad places on the content of the reader versus the advertisers need to "be heard." In the article, Alex offers several summary design suggestions for artists, including: wrapping ads in borders to distinguish them from their surrounding content, clustering the ads in one location, and using "leaderboards" (full width ads running at the top of the web space) to best effect. In the end, the win - win proposition for advertisers to both be heard but also to not intrude on the reader's experience of web content. At any rate, the article's worthy of a peek...
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