NAHB/BIA Marketing Awards for Philadelphia Real Estate

The 2007 William Penn Awards are given annually to recognize outstanding Philadelphia-area development projects and the marketing efforts behind them. The BIA chapter held an event in September, at which this year's winners were announced. This year's winners, listed categorically, are:

2007 William Penn Awards of Excellence Winners

1. Rookie of The Year
   Gina Spaziano - The National, K. Hovnanian
2. Sales Manager of Year
   John Kriza - The Residences at Dockside, The DePaul Group
3. Best Sales Team
   Locust Point - J.A. Reinhold
4. Best Project Manager
   Joe Saturno - The Residences at Dockside, The DePaul Group
5. Best Community Logo
   The Residences at Dockside, The DePaul Group
6. Most Creative B/W Print Ad
   Locust Point, J.A. Reinhold
7. Most Creative Color Print Ad
   Combo Ad, Westrum Development
8. Most Creative Brochure Under $7
   Locust Point, J.A. Reinhold
9. Most Creative Brochure Over $7
   Hilltop at Falls Ridge, Westrum
10. Most Creative Marketing Campaign
    Hilltop at Falls Ridge, Westrum
11. Best Website Under $10,000
    Locust Point, J.A. Reinhold
12. Best Website Over $10,000
    Splat Productions for Residences at Two Liberty, The Falcone Group, LLC
13. Best Sales Center
    Hilltop at Falls Ridge, Westrum
14. Best Architectural Design Condo
    Waterfront Square, Isle Of Capri
    runner up - The Residences at Dockside, The DePaul Group
15. Best Architectural Design Townhome
    Hilltop at Falls Ridge, Westrum
16. Best Conversion Under $500,000
    Locust Point, J.A. Reinhold
17. Best Conversion Between $500k-$799,999
    The Phoenix, Keating Development Co.
18. Best Adaptive Re-Use
    Residences at Two Liberty, The Falcone Group, LLC
19. Best Interior Merchandising Under $500k
    Locust Point, J.A. Reinhold
20. Townhome of the Year $500k-$799,999
    Hilltop at Falls Ridge Society Hill Model, Westrum Development
21. Best Condo Under $500k
    Locust Point, J.A. Reinhold
22. Best Condo Between $500k-$799,999
    The Phoenix, Keating Development Co.
23. Best Condo Between $800k-$1.5m
    Residences at Two Liberty, The Falcone Group, LLC
24. Best Condo Over $1.5m
    Residences at Two Liberty, The Falcone Group, LLC
25. Community of the Year under $500k
    Locust Point, J.A. Reinhold
26. Community of the Year between $500k-$799,999
    The Phoenix, Keating Development Co.
27. Community of the Year between $800k-$1.5m
    The Residences at Dockside, The DePaul Group
28. Community of the Year Over $1.5m
    The Residences at Two Liberty, The Falcone Group, LLC

I thought it was praiseworthy to recognize this year's winners. Even in down markets, builders and marketers use all the resources at their disposal to create and market innovative product which will appeal to urban homebuyers.